Hyebin Illustration

Hyebin Park

: A product designer who connects people
and breaks barriers by

MS-HCI @University of Michigan with marketing background

Experience designing & researching for

LINE logo TikTok logo NAVER logo GM logo JSTOR logo

Selected Works🔍

Fintech Crypto Trading Arbitrage B2B Data Heavy UX

Simplifying Crypto Trading for Institutions and Individuals

Transforming complex crypto trades into clear, actionable flows, reducing cognitive load and supporting fast, confident decision-making in high-pressure markets.

💸 Drove product launches with PMs & Engineers,
aligned with business growth and product milestones.

AI UX Human + AI Connection Empathy-driven UX Healthcare

Redefining Support Through the Journey of Motherhood

Designing an AI-driven platform that connects new moms to personalized resources and peer support.

🏆 $5,000 funding + 2 awards at Tech Innovation Jam

Automotive UX UWB Technology User-Centered Innovation Futuristic Design

Smart Co-Parent for the Road:
UWB-Powered Infant Care for Blazer EV 2030

Designing an in-car experience that supports new parents through infant sensing, predictive alerts, and post-exit detection to reduce mental load and enhance safety

🚗 Presented to GM stakeholders, aligning UWB-powered safety features with Chevrolet’s brand identity of trust and innovation

User Reserach Gen AI Usability Testing Heuristic Evaluation Mobile UX

Elevating JSTOR’s Mobile AI Research Tool

Enhancing JSTOR’s AI chatbot to improve usability, accessibility, and drive user engagement across diverse research needs.

🎯 Delivered actionable insights and prototypes to JSTOR’s product team, aligning AI-driven features with user needs and business goals

UX Design Location Based Design Social Interaction Product Launch QR Code

Maximizing In-Person Experiences with Location-Based Event Discovery

Designing a location-based mobile platform that connects users to nearby cultural events and facilitates on-site socializing and guest management.

🚀 Successfully launched the product, onboarding 250+ users and boosting core feature engagement by 30% through end-to-end design leadership

Explorations💡

Diving into user research, marketing, and creative projects from my past experiences!

TikTok Trust Campaign User Voice
Green Dot Smart Search User Research
Shopal
Weros Prototype
Dream Journal
See More →

Testimonials

“Hyebin is one of the most dedicated and driven collaborators I’ve worked with.”

She approaches every project with curiosity, a sharp eye for detail, and a user-first mindset.

Her passion made our time together truly impactful.

I am confident she will thrive in any environment with her potential and eagerness to learn.

- Jae Hoon Shim,
Product Strategy Manager @LINE+

“Hyebin’s design sense and research skills are top-notch.”

At TikTok, she led projects like the ‘Creator Spotlight’ series and worked seamlessly across teams to deliver global campaigns.

She brings creativity, energy, and thoughtful collaboration to every project.

- Jong Hee Hong,
Head of Global Communications @TikTok Korea